Although the country is rapidly modernizing and enjoys a rising standard of living, it retains much of its ancient architecture and even more of its traditional customs. Morocco’s largest city and major Atlantic Ocean port is Casablanca, an industrial and commercial centre. The capital, Rabat, lies a short distance to the north on the Atlantic coast. Other port cities include Tangier, on the Strait of Gibraltar, Agadir, on the Atlantic, and Al-Hoceïma, on the Mediterranean Sea. The city of Fès is said to have some of the finest souks, or open-air markets, in all of North Africa.